Prima Toys launches Disney Emoji product range

A fun way of expressing feelings

Fans of emojis, both young and old, will be thrilled to know that Prima Toys has launched a fun, emotional, expressive range of iconic Disney Emoji toys. It’s time to have fun and express your feelings!

There is something for everyone in the range. Whether you enjoy displaying small collectibles or cuddling a cute plush, the Disney Emoji range has a variety of products that will help you express your feelings.


The collectibles are super cute and come in a plastic container that looks like a speech bubble. There are also mini Emoji chat packs and tins allowing you to display them in a variety of ways. The #Swapsies are a brilliant way to express feelings through play, especially for younger children. Children can explore feelings and express themselves through Minnie Mouse or Belle Swapsies. They are super-squishy, mega-sized plush toys with 20 fun expressions to choose from. Children (and adults) can have fun swapping the expressions to suit their own mood.

Whether you enjoy displaying small collectibles or cuddling a cute plush, the Disney Emoji range has a variety of products that will help you express your feelings.

The Disney Emoji Squeezables are yet another way of expressing feelings. These interactive plush toys feature 10 different sounds. Squeeze them and you will hear! There are four Disney Emoji Squeezables in the launch range, and they are sure to become firm favourites in any toy box. For those who prefer a smaller plush, the 10cm Disney Emoji Plush range features some of the coolest squishiest Disney Emoji characters around. They’re perfect for squishy fun!

“The emojis that we have grown to love on our smartphones have now crossed over from the virtual world into the real world. The Disney Emoji range includes collectibles, swapsies, squeezables and plush toys. The brand new, fun products will definitely spread a good mood,” says Chiquita Patrizi, spokesperson for Prima Toys.

Disney Emojis are a fun way of expressing feelings and the smaller products are perfect as stocking fillers for the Festive Season. Disney Emojis are available at good toy stores and retailers countrywide. For more information go to www.primatoys.co.za